This apparently simple act laid the foundations for one what has grown into the world's largest independent conservation organisation.

 

50 years on, the black and white panda is a well known household symbol in many counties. And the organisation itself is lucky enough to have won the backing of more than 5 million people throughout the world, and can count the actions taken by people in support of its efforts into the billions. 

 

The world on which we live

 

Having invested well over US$1 billion in more than 12,000 conservation initiatives since 1985 alone, WWF is continually working to bring a balance between our demands on our world, and the variety of life that lives alongside us. 

Website : http://wwf.panda.org/ , http://www.wwf.org or http://www.wwf.org.my